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Trump’s 2025 tariffs are shaking up global trade, but Southeast Asia and MENA are turning disruption into opportunity — from supply chain pivots to strategic investments in tech and green energy. As trade routes realign, agile players in both regions are poised to capitalise on the next wave of global commerce.
Before we jump into the noise of tariffs and trade wars, let’s step back and understand the foundations of global trade — Free Trade Agreements (FTAs). Why? Because every headline about tariffs is, in many ways, a reaction to the world built by FTAs.
MENA doesn’t need Southeast Asia — but it’s smarter with SEA in the playbook.
Ramadan looks different in Southeast Asia and the Gulf. From luxury gifting in Dubai to community bazaars in Kuala Lumpur, learn how MENA brands can localise campaigns and connect with Southeast Asian audiences.
Dubai’s DAMAC Properties is expanding into Southeast Asia. Here’s what that move reveals about rising affluence, shifting aspirations, and the cultural currency of branded real estate.